Penélope Cruz‘s newest role is that of animal advocate.
The Oscar-winning actress has teamed up with People for the Ethical Treatment of Animals (PETA) to urge animal lovers to ditch the fur and embrace a cruelty-free wardrobe.
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PEOPLE’s exclusive first look at the new ad shows Cruz cradling a cat with the text, “Make Us Purr. Don’t Wear Fur.”
This is the second time Cruz has worked with PETA to spread this message; she also appeared in an anti-fur PETA ad in 2012.
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Cruz is not the only high-profile figure to embrace a fur-free life; designer labels like Burberry, Gucci, Michael Kors, Diane von Furstenberg and John Galliano have recently committed to banning fur from their clothing.
“Finally, so many designers are going fur-free, and I’m looking forward to the day when no animal is caged or trapped and killed for fur,” says Cruz of the changes.
Cruz is part of a growing list of celebrities who have teamed up with (and in some cases stripped down for) PETA to condemn the fur industry.